Mobile marketing is growing continuously to meet the customers demands. Mobile users are using their mobiles for multiple services. In the present generation most of the mobile users are using mobile to get latest offers details and also the details about their desired product or services through SMS or by searching in mobile internet. For this many users are subscribing the advertisement service to their mobile. Everyday mobile users are increasing at a higher rate, this gives many audience for the mobile marketing. This acts as the main benefit for the business to promote their business ads through mobile advertising platforms.
Businesses generally use the following mobile advertising platforms:
Mobile Internet Advertising
Nowadays many mobile users are using internet on their mobile to get the required information. While searching in search engines the internet user get many advertising on the search page. Wireless Application Protocol enables the website developers to code their website in such a way that they can be easily viewed on the mobile phones. When creating content to view on the mobile phones the marketer need to consider that the ad should not be in terms of big graphics. It should be in terms of little message.
Video marketing
In this mobile platforms the marketer prepares a default short video that auto plays before the user want to see. The business can attract the customer with the video ad, which shows on the mobile phones.
Multimedia Message Services (MMS)
Multimedia message service enables the marketers to send picture, graphic and sound clip ads, which are easily shown on the mobile phone. This type of platforms are very useful for the music promotions.
Short message service(SMS)
Through this marketer can send a text message advertisement to the target customer based on his selection. This platforms gives many customers than compared to other platforms, because SMS service is available in all mobiles.
The above are the various platforms used for mobile advertising.
No comments:
Post a Comment