Every year, the online advertising market is experiencing continuous, significant growth. More and more companies are now allocating a significant portion of their marketing budget for online advertising over traditional methods due to the following reasons:
- Easy to track online adverting campaign performance.
- For specific audience groups, companies can easily create customized advertising campaigns.
- Easy to make changes to online campaigns than to traditional advertising campaigns.
According to Global Online Advertising Spending Statistics, retail industry stood higher and is spending 23% more in online advertising than the other industries in 2011. According to the Interactive Advertising Bureau(IAB), Entertainment, automotive, and healthcare were the fastest growing vertical sectors for online adverting in the first half of the year 2012.
Search accounted for 48% of the online ad spend and display-related advertising accounted for 33%. Display related advertising includes Display/Banner ads, Rich Media, Digital Video and Sponsorship.
"Pharma & Healthcare" online ad spending increased by 50%. the reason for this category includes "Pharmaceutical products, facilities, services, researchers, and biological products. It also comprises establishments providing healthcare and social assistance for individuals as well as personal care, toiletries and cosmetic products."
eMarketer has predicted that online ad spending by the health industry in 2012 will be $1.58 billion which is significantly different than the IAB estimate based on the data for the first six months of 2012.
Here we can consider that why this difference has occurred? Both companies which are opting to measure might be different than the other because eMarketer 2011 number of $1.28 billion is virtually same as what IAB said the healthcare industry spent online in 2011.
Search accounted for 48% of the online ad spend and display-related advertising accounted for 33%. Display related advertising includes Display/Banner ads, Rich Media, Digital Video and Sponsorship.
"Pharma & Healthcare" online ad spending increased by 50%. the reason for this category includes "Pharmaceutical products, facilities, services, researchers, and biological products. It also comprises establishments providing healthcare and social assistance for individuals as well as personal care, toiletries and cosmetic products."
eMarketer has predicted that online ad spending by the health industry in 2012 will be $1.58 billion which is significantly different than the IAB estimate based on the data for the first six months of 2012.
Here we can consider that why this difference has occurred? Both companies which are opting to measure might be different than the other because eMarketer 2011 number of $1.28 billion is virtually same as what IAB said the healthcare industry spent online in 2011.
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