According to two new forecasts by Forrester Research Inc, they have forecasted about online retail in U.S. that there will be double-digit growth over the next five years. It forecasts that retail online will grow at a 10 percent compound annual growth rate (CAGR) over five years to reach nearly $249 billion by 2014, in U.S..
Over the next five years, much of the overall retail sector's growth will come from the internet in U.S., as said by Vice president of Forrester Research. E-business professionals have to help to be able to a multichannel strategy which responds to consumers and it helps to increase the desire to shift between the offline and online worlds to maximize the online retail growth. Over the next five years, customer enablement is demonstrated by retail innovators across all touch points, not just through a PC based browser.
US online retail forecast from 2009 to 2014:
Over the next five years, much of the overall retail sector's growth will come from the internet in U.S., as said by Vice president of Forrester Research. E-business professionals have to help to be able to a multichannel strategy which responds to consumers and it helps to increase the desire to shift between the offline and online worlds to maximize the online retail growth. Over the next five years, customer enablement is demonstrated by retail innovators across all touch points, not just through a PC based browser.
US online retail forecast from 2009 to 2014:
- Web shopping will account for 8 percent of total retail sales by 2014, in U.S.
- Online retail is dominated by three product categories such as footwear, apparel and accessories; consumer hard ware, software, and peripherals; consumer electronics. More than 40 percent of total online retail sales are represented by these categories together.
- e-Commerce will influence 53 percent of total sales in the US because consumers use the internet more before purchasing to research the products.
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